Data Science Applications

Discover the limitless possibilities of data science applications and transform your business like never before. Unleash the power of data-driven insights and make informed decisions that drive growth. Explore the world of data science and revolutionize your business today.

Introduction to Data Science

The goal of data science is to gain useful insights and knowledge from both organised and unstructured datasets. In order to remain competitive, make more informed decisions, and expand revenue streams in the digital economy, businesses are investing in data science.

Data science involves using statistical and computational techniques to identify patterns and relationships in large datasets, alongside automated machine learning models that can process data and make predictions. The field of data science comprises numerous sub-disciplines, involving a blend of programming languages, software tools, and quantitative and qualitative analytics techniques.

Healthcare, finance, marketing, and technology are just some of the many domains that might benefit from data science, which draws on disciplines like mathematics, statistics, computer science, and business. Data scientists require expertise with big data systems like Hadoop for data collection, storage, and analysis.

In addition to this, visualization tools like Tableau and D3.js enable data scientists to turn complex data points into accessible and coherent visualizations.

There are two main types of data used in data science: structured data and unstructured data. The term “structured data” describes information that lends itself well to mathematical and statistical modelling.

Information like names, addresses, and dollar amounts from transactions are examples of the kind of information that may be found in a database and is often recorded in tabular or spreadsheet format.

Natural language text, photos, and audio/video feeds are examples of unstructured data that can be challenging to interpret and make sense of. Data scientists utilise computer vision techniques that interpret visual data or natural language processing (NLP) algorithms to properly analyse unstructured data.

Therefore, the ability to manage and analyse vast data sets requires a combination of quantitative and qualitative abilities, which data science practitioners must possess.


  1. Example of structured data in data science:
    A retail company has a database of their customers’ purchase history, including the date, item name, price, and quantity purchased. With this structured data, data scientists can analyze customer buying patterns and behavior, identify popular items, and make recommendations for future campaigns or promotions.
  2. Example of unstructured data in data science:
    A social media platform has millions of users posting text, images, and videos daily. A user’s behaviour on the platform can be used in conjunction with natural language processing (NLP) algorithms developed by data scientists to analyse user sentiment, discover hot topics, and create personalised suggestions for users.
  3. Application of data science in healthcare:
    A hospital is collecting patient data including medical history, test results, and vital signs over time. Data scientists can employ machine learning algorithms to better serve patients with chronic illnesses through improved prognosis, earlier diagnosis, and more targeted treatment.
  4. Application of data science in marketing:
    A marketing company is analyzing customer data to develop targeted campaigns. Data scientists can use clustering techniques to group customers based on their preferences and behavior, segmenting them into subgroups, and then recommending targeted marketing campaigns for each subgroup.
  5. Application of data science in finance:
    A financial institution is analyzing large sets of financial data to identify potential fraud or security breaches. Data scientists can use anomaly detection algorithms to identify unusual patterns in transactions, predicting potential fraud or security breaches, and flagging them for further investigation.

Understanding Data Science

The advent of big data has brought a lot of attention to the discipline of data science in recent years. Statistics, mathematics, computer science, and domain knowledge are all brought together in this interdisciplinary discipline. Data scientists employ a wide variety of strategies to mine large datasets for hidden patterns and hidden insights.

It involves data collection, cleaning, analysis, visualization, and interpretation. To fully grasp data science, familiarity with the steps that make up the data science workflow is required. The process begins with data gathering, in which information is obtained from numerous locations.

The next step is data cleaning, where the data is processed and prepped for analysis by removing inconsistencies and inaccuracies. After that, the data is explored, analyzed, and visualized to extract meaningful insights using statistical and mathematical techniques.

Another important aspect of data science is the ability to communicate insights effectively. An important resource for data scientists, data visualisation simplifies the communication of complex information. In addition, data scientists need specialized knowledge in a field related to the data they are analyzing, such as economics, medicine, or education.

Only with this understanding can a data scientist identify the relevant questions to ask and insights to extract from the data. In conclusion, data science is a field that offers immense potential for organizations to gain insights from their data. It combines aspects of statistics, mathematics, computer science, and domain expertise to extract insights and knowledge from data.

Data scientists need a strong grasp of statistical and mathematical methods, as well as strong communication and topic experience, to achieve professional success. The value of data science will rise in tandem with the exponential growth of data volumes.


  1. A company wants to increase their sales revenue and decides to use data science to analyze their sales data. They collect sales data from their different stores using a database and clean the data to remove any inconsistencies. Statistics are used to determine the impact of variables like product category, selling price, and geographic region on overall sales volume. Then, they use data visualization to communicate the findings to the management team and create a strategy to increase sales revenue.
  2. A hospital wants to improve patient outcomes and reduce hospital readmissions, so they use data science to analyze patient data. Information on patients’ ages, sexes, diagnoses, treatments, and outcomes is gathered from EHRs. They clean the data to remove any inaccuracies and inconsistencies. They apply statistical methods to the data in order to determine what aspects of a patient’s medical condition or course of treatment influence their outcomes. They use data visualization to communicate the findings to the medical staff and create a personalized treatment plan for each patient to improve their outcomes and reduce hospital readmissions.
  3. A university wants to improve student performance and retention, so they use data science to analyze student data. The student information system is mined for information on students’ demographics, academic performance, and extracurricular involvement. They clean the data to remove any errors and discrepancies. Statistics are used to determine the impact of characteristics like student demographics, course difficulty, and extracurricular engagement on academic success and persistence. They use data visualization to communicate the findings to the faculty and create a personalized academic plan for each student to improve their performance and retention.

Importance of Data Science for Businesses and Organizations

Information extraction is the goal of data science, which is an interdisciplinary field that employs statistical and scientific methodologies, algorithms, and computerized systems. It involves many aspects like data analysis, machine learning, and artificial intelligence. In today’s digital world, data science has gained tremendous importance in various industries, including businesses and organizations.

The ability to make educated judgements is one of the main benefits data sciences provides to businesses and organizations. Businesses may improve their offerings and find new revenue streams by analyzing massive amounts of data for trends and patterns.

For example, a retail company can use data science to analyze customer behavior and preferences, inventory management, and sales trends to optimize their product offerings and boost profitability.

Data science also plays a significant role in streamlining business operations. By automating routine tasks like data collection and analysis, businesses can save time and resources.

In addition, businesses can use data science to pinpoint operational inefficiencies and develop solutions to fix them. Delivery times, costs, and efficiency can all be enhanced by using data science in the logistics industry.

Keeping up with the competition is another reason why data science is so important for companies and organizations. In today’s competitive business environment, companies that leverage data science and analytics have a significant advantage over their peers.

They can quickly adapt to market trends and changing consumer demands, uncover new business opportunities, and mitigate risks. This enables them to stay relevant and competitive in their industries.

In conclusion, data science has become an essential tool for businesses and organizations of all sizes in today’s digital world. It helps them make smarter choices, streamline processes, and stay one step ahead of rivals. The significance of data science is only expected to rise as data complexity and volume continue to expand. Therefore, businesses and organizations should invest in data science capabilities to reap the benefits of this powerful field.

Concrete Examples:

  1. Data Science Applications Example 1 – E-commerce Websites: E-commerce companies use data science to personalize product recommendations and improve their search algorithms, improving the user experience for shoppers.
  2. Data Science Applications Example 2 – Healthcare Industry: In the healthcare industry, data science can be used to analyze patient data to identify patterns in diseases, side effects of treatments, and drug efficacy.
  3. Data Science Applications Example 3 – Financial Services: Financial service companies use data science to detect fraudulent activities, make credit decisions, and predict market trends.
  4. Data Science Applications Example 4 – Social Media: Social media companies use data science to analyze user behavior, preferences, and interactions, improving user engagement and advertising revenue.
  5. Data Science Applications Example 5 – Manufacturing: Manufacturing companies use data science to improve their supply chain management, optimize production processes, and predict failures in machinery to reduce maintenance costs.
  6. Data Science Applications Example 6 – Human Resource Management: Companies use data science to identify the right talent, assess employee performance, and enhance employee engagement, improving overall productivity and employee satisfaction.
  7. Data Science Applications Example 7 – Agriculture: Agriculture industry uses data science to optimize crop yields by analyzing soil, weather, and crop data, helping farmers make informed decisions.
  8. Data Science Applications Example 8 – Gaming Industry: Gaming companies use data science to personalize game recommendations, improve gameplay, and predict player churn, improving player retention and engagement.
  9. Data Science Applications Example 9 – Transportation: Transportation companies use data science to optimize routes, reduce operational downtime, and improve fuel efficiency, saving time and costs.
  10. Data Science Applications Example 10 – Education: Education institutions can use data science to analyze student academic performance and provide personalized recommendations for improvement, improving the overall educational outcomes.

Application of Data Science in Today’s World

Data Science is an interdisciplinary field that involves the extraction of insights and knowledge from data, typically large data sets. It is a combination of statistics, computer science, and domain expertise, which explores complex data sets and helps identify hidden patterns and relationships.

Data science is finding widespread usage across a variety of industries, from healthcare and banking to transportation and retail to social media and beyond. This integration of data science has brought significant change in the world. Application of Data Science in Today’s World is growing rapidly.

One of the significant areas where data science has shown its potential is Healthcare. In the medical industry, data science helps in drug discovery, diagnosis, personalized treatment, and patient monitoring.

Natural language processing (NLP), machine learning (ML), deep learning (DL), neural networks (NN), and artificial intelligence (AI) are only some of the data science approaches that have simplified the analysis of large amounts of medical data.

Similarly, in finance, data science has transformed the way investment banking and trading operate. The use of predictive models and advanced analytics enables financial institutions to develop business models and strategies more efficiently to offer better customer service and financial instruments.


  • In the healthcare industry, data science is used to predict diseases and analyze patient data to optimize healthcare delivery. For instance, machine learning algorithms can examine EMRs to spot at-risk individuals and provide individualized recommendations on how to best improve their health.
  • Data science is applied in the financial sector to examine market tendencies, forecast stock values, and locate investment possibilities. For example, a bank can use machine learning algorithms to detect fraudulent transactions and prevent monetary loss by flagging suspicious transactions.
  • In the retail industry, data science is used to analyze customer behavior and preferences to develop personalized marketing strategies. For example, a retailer can analyze consumer purchasing history and browsing patterns to offer personalized product recommendations, promotions, and discounts that cater to each customer’s needs and preferences.
  • In the transportation industry, data science is used to improve supply chain management, optimize routes, and predict demand. For instance, a logistics company can use predictive analytics to optimize its transportation routes based on traffic conditions and weather forecasts, reducing fuel consumption and delivery times.
  • In social media, data science is used to analyze user data, identify patterns and trends, and drive engagement. For example, social media platforms utilize machine learning algorithms to personalize user experiences by recommending content, friends, and groups based on their preferences and behavior.

Introduction to Data Science Applications

Data science applications are the practical uses of data science methods and technologies.

Data science is an interdisciplinary field that applies techniques from computer science, artificial intelligence, and statistics to gather meaning from large datasets.
This requires the collection, processing, and analysis of massive amounts of data in order to show useful trends, patterns, and correlations.

Applications built on data science are utilised in many fields, including medicine, finance, advertising, and transportation. Data scientists in the medical field use patient records to refine diagnosis and therapy.

In finance, data science is used to detect fraud, predict market trends, and manage risk. In marketing, data science is used to segment customers and personalize marketing campaigns.

In transportation, data science applications are used to optimize routes and reduce congestion. Data science applications were previously unavailable to most businesses, but this has changed thanks to the proliferation of readily available data and the advent of potent data science tools and algorithms.

Data science has allowed businesses to acquire an edge in the marketplace and enhance their internal processes. However, data science is a rapidly developing discipline that necessitates ongoing education and adaptation to maintain relevance. As a result, data scientists need expertise in mathematics, programming, and artificial intelligence.


  1. In healthcare, data science applications have been used to identify high-risk patients for certain diseases based on their medical history and genetic data. This helps doctors to create personalized treatment plans and preventive measures for patients.
  2. In finance, data science applications have been used to detect fraudulent transactions by analyzing patterns in data related to card usage and purchases. This helps banks to prevent financial losses and protect their customers.
  3. In marketing, data science applications have been used to analyze customer behavior and preferences based on their social media activity and online searches. This helps companies to create more effective marketing campaigns and improve customer engagement.
  4. In transportation, data science applications have been used to optimize delivery routes for logistics companies by analyzing data related to traffic, weather conditions, and package weight. This helps to reduce transportation costs and improve delivery timeframes.
  5. In retail, data science applications have been used to analyze consumer behavior and preferences based on their purchase history and shopping patterns. This allows businesses to tailor their wares and services to each individual customer.

Data Science in Healthcare

Machine learning, data mining, and statistical analysis are just a few of the approaches used in data science. Data science shows a lot of promise in the medical field. Data science has tremendous potential in healthcare since it can be used to solve some of the sector’s most serious problems.

Applying data science to healthcare entails sifting through mountains of patient records to unearth actionable insights that can improve illness detection, management, and prevention. Data science has the potential to aid medical professionals in determining disease origins, risk for disease transmission, and optimal treatment options.

Data science applications can also help reduce healthcare costs by identifying areas where resources can be allocated more efficiently. Improving patient outcomes is a major advantage of using data science in healthcare. Healthcare providers can deliver more individualized care by analyzing massive volumes of patient data to spot trends and patterns.

Data science applications can also help reduce medical errors by identifying potential risks and allowing providers to take preventive measures. The application of data science to healthcare has the potential to significantly improve patient outcomes while decreasing system-wide costs.


  1. A healthcare provider uses data science to analyze patient records and identify a trend where patients who live in areas with high pollution levels are more likely to develop respiratory illnesses. Armed with this information, the provider can advise these patients to take measures to reduce exposure to pollution, and also recommend appropriate treatments to manage their respiratory condition.
  2. A healthcare system uses data science to analyze patient data and identify that patients with certain genetic markers are more likely to develop particular types of cancers. By using this data, doctors may provide their patients with the preventative care they need, such as increased screenings, and develop the kind of study-proven individualized treatment plans.
  3. Hospitals employ data science to determine which patients are likely to experience postoperative problems. With this knowledge, healthcare providers can take preventive measures and also design personalized recovery plans that take into consideration the unique health needs of each patient. This helps reduce post-surgical complications and improves overall patient outcomes.
  4. A healthcare system uses data science to analyze patient data to identify areas where resources could be allocated better to reduce healthcare costs. For example, data analysis may show that a particular ward is frequently overburdened but can be managed more efficiently if its staff hours are reallocated. Such reallocations can help optimize facility management, improve patient care, and reduce overall healthcare costs.

Data Science in Marketing

Data Science Applications have been revolutionizing different industries, and one of the areas where it has had a significant impact is marketing. Data science in marketing involves analyzing customer preferences and buying patterns with the aid of data analytics and machine learning algorithms. With the increasing competition in the market, companies need to keep their marketing strategies updated to stay ahead.

Data Science Applications in Marketing helps marketers make data-driven decisions, which leads to better customer engagement and increased ROI. Using methods like predictive modelling, machine learning, and data mining, marketing has begun to incorporate data science.

Predictive modeling helps businesses forecast consumer behavior and anticipate future trends. Marketers may adapt their plans to the individual tastes of their customers in real time with the help of machine learning algorithms.
By gaining actionable insights from massive data sets, firms may enhance their marketing efforts and consumer relationships.

One of the significant advantages of Data Science in Marketing is that it helps businesses create targeted marketing campaigns.

By analyzing customer data, businesses can segment their audience and create personalized marketing campaigns that resonate with their target audience. This helps businesses reach the right customers with the right message, which leads to higher conversions and increased ROI.

Businesses can get better outcomes from their marketing campaigns and boost consumer satisfaction by using data science in marketing to make adjustments as they happen. To sum up, companies who wish to stay ahead of the competition need to utilize Data Science in Marketing.

Marketers may better understand consumer behavior and preferences, develop more relevant marketing campaigns, and fine-tune their plans in real time with the use of data analytics and machine learning algorithms.

This leads to increased customer engagement, higher conversions, and improved ROI. As the competition in the market continues to grow, businesses need to leverage Data Science in Marketing to stay ahead and succeed.


  1. A clothing company is trying to improve its marketing strategy to increase sales. They use data science in marketing to analyze consumer behavior and preferences, which reveals that most of their customers are interested in eco-friendly clothing. The company creates a new marketing campaign that highlights their eco-friendly materials and promotes their mission to reduce their environmental impact. Sales go up and client satisfaction goes up thanks to this method of advertising.
  2. A skincare company wants to improve its customer engagement and brand loyalty. Using data science in marketing, they analyze customer data and find that their customers prefer products with organic ingredients. The company creates a personalized marketing campaign that targets their organic product line and highlights the benefits of using organic skincare products. The campaign leads to an increase in customer engagement and a boost in brand loyalty.
  3. A hotel chain is struggling with low occupancy rates and wants to boost bookings. They use data science in marketing to analyze consumer behavior and preferences, which reveals that most travelers prefer hotels with pet-friendly policies. The hotel chain creates a targeted marketing campaign that highlights its pet-friendly amenities and policies. As a result, they see an increase in bookings from pet owners and an overall boost in occupancy rates.
  4. A food company is launching a new product and wants to optimize its marketing campaign for maximum impact. They use data science in marketing to analyze consumer trends and preferences, which reveals that plant-based options are becoming more popular. The company creates a marketing campaign that promotes their new plant-based product line, uses influencer marketing to target health-conscious consumers, and optimizes their ads based on real-time data analytics. The campaign leads to significant sales growth and increased brand awareness.

Data Science in Finance

Data Science is a rapidly growing field that has revolutionized the way businesses operate across industries. Data science has found a lot of use in the financial sector. Data Science Applications in Finance has opened up new avenues for organizations to manage risk, improve efficiency and maximize profits.

Financial institutions can now process and analyse massive amounts of data in real time thanks to the application of Data Science. This has helped in identifying patterns and trends that were not possible with traditional methods.

Data Science has also enabled financial institutions to assess and manage risk in a more efficient and accurate manner. By analyzing historical data, financial institutions can now predict and mitigate potential risks, thereby minimizing losses and improving profitability.

Data Science has also played a crucial role in the development of investment strategies. By processing and analyzing large volumes of data, financial institutions can now identify investment opportunities and make informed decisions. This has helped in improving investment outcomes and maximizing returns.

Financial institutions may now provide customers with individualized investment strategies that take into account their risk tolerance and long-term financial objectives with the aid of Data Science.

In conclusion, Data Science has revolutionized the way financial institutions operate. The use of Data Science in Finance has enabled organizations to manage risk, improve efficiency, and maximize profits.

Improved outcomes for both financial organizations and their consumers can be anticipated as Data Science in Finance continues to gain traction.


  1. A financial institution is using Data Science to predict default rates on loans. By processing and analyzing large amounts of data, the institution can identify patterns that indicate a higher likelihood of default. Insights like these allow the bank to tighten up on lending standards, cut down on risk, and boost the quality of its loan portfolio as a whole.
  2. An investment firm is using Data Science to identify profitable investment opportunities. By analyzing market data, economic indicators, and company financials, the firm’s Data Science team has found that certain sectors and companies are likely to outperform others. The company’s investment decisions will be more well-informed as a result of this data, leading to better results for customers.
  3. A bank is using Data Science to improve customer experience. By analyzing customer transactions, spending patterns and preferences, the bank can develop personalized banking solutions that meet the needs of individual customers. For instance, if a customer frequently travels overseas, the bank can offer travel-friendly services such as waived foreign transaction fees and travel insurance. This kind of personalized approach improves customer satisfaction, loyalty and retention.
  4. An insurance company is using Data Science to streamline claims processing. By analyzing historical claims data, the company can identify bottlenecks in the claims process, address inefficiencies and speed up the processing time. The use of Data Science has also helped the company detect fraudulent claims, resulting in significant cost savings.
  5. A wealth management firm is using Data Science to better understand client risk tolerance. By analyzing client data such as income, age, and investment goals, the firm can develop personalized investment strategies that align with the client’s risk profile. This has helped the firm retain existing clients and attract new ones who value personalized investment advice.

Data Science in Engineering

In recent years, data science has rapidly expanded into numerous sectors. One of the sectors that have significantly benefited from data science is engineering. In order to better plan, build, and maintain systems and equipment, engineers employ data science to analyse data gathered from a wide variety of sources.

The information is used for several purposes, including performance enhancement, downtime prevention, and reliability enhancement.

When applied to engineering, data science encompasses a wide range of methods for extracting meaning from large datasets, including machine learning, data mining, and statistical analysis.

Among the various applications this data has for engineers is in product design, quality control, and preventative maintenance. By analyzing sensor data, for instance, data scientists might pinpoint weak points in a production line and implement fixes to boost efficiency.

Through data science, engineers can monitor equipment performance and predict when maintenance is needed, thus reducing downtime and costs.

Data science in engineering is also used to improve product design by analyzing customer feedback and usage data.

Engineers examine the information to determine what needs fixing and what should be changed in the product’s design to better suit the market. New product creation can benefit from data science by analyzing data from multiple sources to spot patterns.

Through data science, engineers can develop products that meet market needs, thus improving customer satisfaction and profitability. In conclusion, data science has numerous applications in engineering that have improved the efficiency, reliability, and profitability of various processes. Through the use of statistical analysis, data scientists improve engineering decision-making.

Engineers may better optimize performance, minimize downtime, enhance product design, and create new products to satisfy market demands with the use of data science. As a result, data science is now a crucial resource for engineers, and its value will only increase as technology develops.

Concrete examples:

  1. For a manufacturing company that produces car parts, data science can be used to analyze data collected from sensors placed on the factory floor. By analyzing the data, engineers can identify which machines are not working efficiently and need to be either repaired or replaced. This can reduce downtime and increase the reliability of the manufacturing process.
  2. Data science can also be applied in product design. Information gleaned from user reviews can help a smartphone manufacturer, for instance, zero in on the functions that consumers value most. This information will be used by engineers to fine-tune the smartphone’s design to better suit the market.
  3. In predictive maintenance, data science can be used to predict when maintenance is required for equipment. For example, an airline company can use data collected from sensors placed on its aircraft to predict when maintenance is needed for different parts. As a result, you can lessen the likelihood of breakdowns and save money on upkeep.
  4. Data science can also be used for quality control in engineering. In the construction business, for instance, sensors might be installed on building structures to monitor their reaction to external forces like wind and stress. Once engineers have this information, they can utilize it to spot issues with the design or the building process before they escalate.
  5. New products can be developed with the help of data science, which examines data from various sources to find trends. Information obtained from social media and other online forums, for instance, might help an electric vehicle maker establish which characteristics customers care most about. Engineers can use this information to create market-responsive innovations.

Future of Data Science and its Scope

Data Science is a field that deals with the extraction of meaningful insights and knowledge from data. It involves a range of disciplines, including math, stats, CS, and business acumen. There is a significant need for data scientists to accommodate the burgeoning data science industry.

The future of data science looks promising as it is a field that can benefit various industries. Data science’s ability to provide businesses a leg up in the marketplace is one of its greatest benefits. By poring over mountains of data, businesses can spot trends and patterns that guide their decision-making.

Data science can help businesses make targeted marketing campaigns and improve operational efficiency. More companies will likely invest in data science in the future because of its potential to help them compete. Data Science has a vast scope which is predicted to grow in the coming years.

Artificial intelligence and machine learning have allowed data scientists to create models that can automate formerly manual processes across a wide range of businesses. Machine learning algorithms can be used to sort through applications and find the most qualified individuals for a position, for instance.

Another significant advantage is that data science can help in the field of healthcare research. By analyzing large data sets, medical professionals can identify patterns and trends that can lead to faster disease detection and improvement in treatment methods.

Data science’s potential applications are numerous, and it’s clear that it will have a major impact on our future. Data science, in conclusion, is a rapidly expanding discipline.

The future of data science looks promising as it can benefit various industries. Data science’s reach is enormous and expanding; it will remain a vital part of our future. The knowledge of data scientists can help us make better choices and raise living standards.


  • A retail company uses data science to analyze customer buying patterns and behavior, allowing them to create personalized marketing campaigns that increase sales.
  • A financial institution uses data science to detect fraud and prevent financial crimes, saving millions of dollars in losses each year.
  • A transportation company uses data science to optimize their routes and fuel consumption, reducing costs and improving their environmental impact.
  • A healthcare organization uses data science to analyze patient records and identify potential health risks, allowing doctors to provide early interventions and improve patient outcomes.
  • A social media platform uses data science to suggest relevant content and ads to users, increasing engagement and revenue for the company.
  • A manufacturing company uses data science to predict and prevent equipment failures, reducing downtime and ultimately improving productivity.
  • A government agency uses data science to predict and prevent natural disasters, saving lives and minimizing property damage.
  • An e-commerce platform uses data science to analyze customer reviews and feedback, identifying areas for improvement in their products and services.

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